Sunday, July 11, 2010

How We Decide

Montreal (but it could be wherever) - coming to a conclusion

This is one of the pictures one just takes for fun and I wasn't going to put it up, but sometimes sleep brings good advice and so, there it is.
It is a highly symbolic one, obviously. (Don't shake your head because it's AGAIN about food!)
In fact we all have been there, in front of a choice in life. Haven't you?



You are hungry and you are given two totally different choices: the one on top tells you no lie: it is clear and promises you what you see. Unless you are vegetarian or on a diet (or have high cholesterol), it sounds quite alright and satisfying.
The one on the bottom is a vague suggestion.
It reminds you about something familiar, but you don't exactly know who the hell Giorgio is: he may be the owner, he may be the cook - chef GiorgiĆ³ - so you'll have to rely on your instinct...because it could be a stuffing, delicious lasagna plate or a nouvelle cuisine lot-of-aesthetic-but-no-content plate what you're going to find.
(And here I picture myself chef GiorgiĆ³ running around with truffle-sprinkles on a plate of calamari...yucky!!!).

Anyway, in front of these choices

WHAT WOULD YOU DO?

Would you choose the easiest option?Or the less clear?
Check the menus of both places?
Or maybe blindly choose and have a look out of curiosity but only after eating?(Usually source of regrets and anger).

As for me, I didn't have a choice; but I ask myself how many people stood in front of this board and wondered what they should choose and which criteria they'd follow.





How We Decide is a very interesting book by Jonah Lehrer about decision-making seeing from the side of the brain.
If it doesn't help you decide to which restaurant you should go, it will give you an amazing insight n how your brain is working at that point.

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